A few days ago we posted on LInkedIn a question "How to influence small business owners to start planning their business?" We received very interesting answers from both business consulting professionals and small business owners that we'd like to share with you.
answer from Maria Marsala, Supporting B2B's building 6 and 7-figure businesses ★ CEO & Strategic Planning Business Coach ★ International Speaker
To also answer your question "How to encourage small business owners to start planning?"
I think the quote is... "you can lead a horse to water, but you can't get them to drink". Those who come to me to create their strategic plan are in feeling a "pain".
--They're not attracting their ideal clients and are sick and tired of working with jerks.
--They need to be making more money.
--Their spouse has told them that if they don't see them more, they're going to file for a divorce.
--Their spouse wants them to go get at 'real job' and they need help in showing that they have a real job.
--They're retiring from a job in "x" years and want to have an income from the "get go".
--They're retiring in "x" years and want their all the work, time and money they invested in their business to be their nest egg.
--They "got it" – a business is an entity to grow – not just work at.
--"Someone" told them they had to create a plan.
--"Someone" told them that their marketing is "all over the place".
--They need help in managing their company or department.
--They became a manager and have grown to the level of their inadequacy – they need help fast.
--They became a business owner and have grow to the level of their inadequacy – they need help fast.
--They're turning 50 and it's time to take a look at the next 30 years of their business with someone who isn't vested in the business as they are.
--They want to work 1 day a month because they want to start a non-profit.
PLUS all the other pain points are on the bottom of the list I created above. It's been "all of those" in the past 12 months.
And often it's that they need more clients, or better clients or more money and as we look at what's stopping their business from growing – they have no vision, mission, objectives or strategies written down – they've been winging it. Also they have no action plan, marketing plan, financial plan, etc. And the planning process I use brings all those plans together.